Hootsuite vs Buffer - Which social media management tool is better for businesses
Managing social media is not an easy task, especially for businesses with multiple social media accounts. Luckily, there are social media management tools that can make this task much simpler. Two of the most popular social media management tools are Hootsuite and Buffer.
Hootsuite and Buffer are both great tools for businesses to schedule social media content, analyze social media engagement and track brand mentions. Both tools offer similar features, but they have some key differences that businesses should consider before deciding which one to use.
User Interface
The first thing to consider when choosing a social media management tool is the user interface. Hootsuite has a more complex interface with more buttons and features, which can be overwhelming for new users. On the other hand, Buffer has a simpler interface that is easy to navigate.
Winner: Buffer
Pricing
Pricing is an important consideration for businesses when choosing a social media management tool. Hootsuite offers a free plan, but it only allows for 1 user and 3 social media profiles. The paid plans start at $19/month for 1 user and 10 social media profiles. Buffer, on the other hand, offers a free plan for 1 user and 3 social media profiles, but it has limited features. The paid plans start at $15/month for 1 user and 8 social media profiles.
Winner: Tie
Scheduling Features
Both Hootsuite and Buffer offer scheduling features that allow businesses to schedule social media content in advance. Hootsuite has more advanced scheduling features, such as the ability to schedule posts based on location and language. Buffer, on the other hand, offers a simpler scheduling interface that is easier to use.
Winner: Hootsuite
Analytics
Both Hootsuite and Buffer offer analytics features that allow businesses to track their social media engagement. Hootsuite has more advanced analytics features that allow businesses to track social media engagement by geographic location and demographics. Buffer offers basic analytics features that allow businesses to track clicks, reach and engagement.
Winner: Hootsuite
Integrations
Hootsuite and Buffer both offer integrations with other applications such as Google Analytics, Canva, Wordpress, etc. However, Hootsuite has more integrations available.
Winner: Hootsuite
Customer Support
Customer support is an important consideration when choosing a social media management tool. Hootsuite offers 24/7 customer support via phone, email and chat. Buffer offers customer support via email and chat during business hours.
Winner: Hootsuite
Conclusion
Overall, Hootsuite and Buffer are both great tools for businesses to manage their social media presence. Hootsuite is a more advanced tool with more features, but it also has a steeper learning curve. Buffer, on the other hand, is a simpler tool with a user-friendly interface. Businesses should consider their specific needs and budget when choosing which tool to use.